Through this Integrated Branding campaign, Alani Nu and the Movemeant Foundation team up to continue to educate young women on body positivity, an active lifestyle, wholesome habits, and great health overall. Together, Alani Nu and the Movemeant Foundation created a line of Alani Nu products. 50% of the profits will go toward the Movemeant Foundation to continue their education. Alani Nu will also sponsor Movemeant Foundation events to promote the “fun in fitness”. Along with a line of products, this campaign includes a new identity design, image-making, package design, print and social advertising, website design, and an app design.