Downy broadens their target audience to college students with their famous Wrinkle Release Spray promoting that “Downy is here for you”, because college is hard, and looking put together shouldn’t need to be. Through this campaign, Downy shows how quick and painless it is to look fresh and put together as a busy college student with Downy Wrinkle Releaser by your side. 

ROLES:

Conceptualization, Photography, Art Direction, Copywriting, Graphic Design

TOOLS:

Adobe Lightroom, Adobe Illustrator, Adobe Photoshop