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To urge consumers to "be bold" and jump out of their comfort zones, NYX will be holding their famous Master Class with four new sections, each based on a different pop of color and style. Those interested receive a makeup kit according to their color, whether they chose their class section themselves or completed the available quiz on the NYX app. Through package design, print advertising, app design, and other large scale interactivity, this campaign is sure to inspire.
ROLES:
Conceptualization, Makeup Application, Photography, Art Direction, Copywriting, Image Making, Graphic Design
TOOLS:
Adobe Lightroom, Adobe Illustrator, Adobe Photoshop
© Alexis Falteich 2023 | For Educational Purposes Only
NYX MASTERCLASS
BE BOLD, BREAK THE MOLD
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